GSTAAD GETS READY FOR A NEW SKI SEASON

GSTAAD alpine place

Nestled in the Swiss Alps, within the canton of Bern, Gstaad is a town that embodies the charm and luxury of alpine living. Renowned as a winter retreat for celebrities and global elites, Gstaad offers a unique blend of picturesque landscapes, outdoor activities, and luxurious accommodations. Each year, with the arrival of winter, the town comes alive for the opening of the ski season, attracting visitors from all walks of life eager to enjoy its pristine slopes and festive atmosphere.

History and Culture of Gstaad

Once a humble alpine village, Gstaad has transformed over the decades into a world-renowned ski resort. Its ascent as a sought-after destination has been marked by the influence of royal families, Hollywood celebrities, and international elites who have chosen this town for their winter getaways.

Gstaad's culture is rich and diverse, marked by annual festivals such as the Gstaad Menuhin Festival, which attracts world-renowned musicians, and the Snow Bike Festival, a thrilling competition for extreme sports enthusiasts. These events reflect the town's spirit: a blend of tradition, elegance, and innovation.

Gstaad Ski Season

The opening of the ski season is one of the most anticipated events in Gstaad. The Glacier 3000 will kick off the season on November 9, 2024, followed by Gstaad on December 7, 2024, and Saanen, Rougemont, and Saanenmöser on December 14.

The ski infrastructure in the Gstaad Mountain Rides ski area is among the best in the world, with over 200 kilometers of varied slopes suitable for all skill levels. Recent innovations include new trails and modernized lifts, ensuring a smooth and enjoyable skiing experience. For thrill-seekers, dedicated zones for off-piste and extreme sports are also available.

The ski season is just around the corner in Gstaad, and this is your chance to discover the Norki Alps Swiss boutique.
Experience life in Gstaad, discover the snow-covered peaks and the Norki Alps Swiss boutique.

Gstaad: A Luxury Destination

Beyond its ski slopes, Gstaad is renowned for its luxurious offerings in accommodation, gastronomy, and shopping. Hotels like The Alpina Gstaad and Le Grand Bellevue provide world-class services, including opulent spas and elegant suites with breathtaking Alpine views.

Gastronomy in Gstaad is an experience in itself, with upscale restaurants such as Roc by Edgar and Sommet by Martin Göschel delighting gourmands with refined dishes prepared using the highest quality local ingredients.

For shopping enthusiasts, Gstaad is a true paradise. The town's streets are lined with luxury boutiques such as Louis Vuitton, Ralph Lauren, Maison Chopard, Prada, and Cartier, where visitors can find the latest haute couture collections and exquisite jewelry. Uniquely, these boutiques are all located on the ground floors of traditional chalets, offering a timeless shopping experience.

A luxury hotel in Gstaad, Hotel Bellevue.
Photo® Hôtel Bellevue Gstaad
Restaurant Le Roc in Gstaad, a Michelin-starred restaurant for a unique experience.
Photo® Restaurant Le Roc Gtsaad
The finest luxury boutiques in the heart of Gstaad.
Photo© AFP

Major Events in Gstaad this Winter 2024

In December, Gstaad celebrates the New Year with the Gstaad New Year Music Festival. This event offers classical and jazz music concerts, providing a festive atmosphere to end the year on a high note. The concerts take place in various iconic locations around the town, creating an immersive musical experience.

December is also marked by the opening of the Gstaad Christmas Market. The town lights up with the Gstaad Christmas Festival. In 2024, the Gstaad Christmas Market will begin on December 6th and continue throughout the month, offering a festive and magical experience in the picturesque setting of this renowned ski resort. Visitors can enjoy the outdoor ice rink, music and dance performances, and of course, a visit from Santa Claus for the children.

In the summer, Gstaad continues to shine with the Swiss Open Gstaad, a prestigious tennis tournament that attracts some of the world's best players. The Gstaad Menuhin Festival, with its exceptional musical performances, is also a must-see event, adding a cultural touch to the natural beauty of the region.

Halting at the Mirror House: The Gstaad Mirage

Nestled amidst the alpine splendour of Gstaad lies a one-of-a-kind work of art: the Mirror House. Conceived by American artist Doug Aitken, this architectural installation seamlessly blends into the surrounding landscape thanks to its reflective surfaces.

By using mirrors to envelop the entire structure, Aitken has created a house that almost vanishes into its environment, reflecting the majestic mountains, the ever-changing sky, and the variations of light throughout the day.

The Mirror House is more than just a building; it is an exploration of nature, time, and perception, inviting visitors on an immersive and contemplative experience. Since its inauguration, it has become a must-see attraction in Gstaad, drawing contemporary art enthusiasts and curious minds from around the globe.

The Mirror House perfectly embodies the innovative spirit and understated elegance that characterize this luxury town, enriching Gstaad's cultural offerings and adding an artistic dimension to its exceptional natural landscape.

Discover the Maison Mirror by Doug Aitken in Gstaad.
Photo© Doug Aitken / Stefan Altenburger / Jashari Torvioll

NORKI ALPS SWISS – GSTAAD

Nestled in the heart of Saanen, the Norki Boutique is a true institution. Renowned for its high-end products, Norki offers a line of bespoke home decor items, including rugs, throws, cushions, sofas, armchairs, stools, and a curated selection of vintage furniture. The boutique has earned a reputation for excellence, attracting discerning clientele seeking unique and luxurious pieces.

As a leading French luxury home decor brand, Norki plays a key role in Gstaad's local economy, contributing to its image as a premier luxury destination alongside other renowned brands.

Discover the world of Norki:

Gstaadstrasse 8,
3792 Saanen, Switzerland

The Norki Alps Swiss boutique: chalet decoration projects, chalet furnishings, alpine decoration specialist.
Photo® Norki